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Clear, rigorous, and confidence-inspiring financial copywriting
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Perhaps your website, emails, or presentations aren't poorly written...
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But if they sound like they came from an investment committee, a compliance disclaimer, or a copy-and-paste template, they're unlikely to convey what you need:
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- Confidence.
- Clarity.
- Differentiation.
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Nowadays, it's not enough to say, “We're experts” or “We've been in the industry for 30 years.”
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You have to prove it with every word.
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THIS IS FOR YOU IF...

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• Your financial product or service is complex, but you don't want to sound like a robot

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• You know that trust is built with language, not just numbers

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• You need to explain what you do without losing accuracy or coming across as distant, cold, or calculating

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• You don't want to miss out on opportunities because of text that doesn't measure up to your work

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WHO TYPICALLY HIRES ME?

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I work with marketing, product, and communications teams in the following sectors:
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• Banking and financial institutions
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• Fund managers and AIFs
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• Insurance companies and brokers
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• Fintech and personal finance apps
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• Tax consultants, law firms, and accounting firms
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• Brokers, investment platforms, and securities companies
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WHAT CAN I WRITE FOR YOU?

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• Web texts (corporate, landing pages, product sheets)
• Email marketing campaigns and automation
• Newsletters and editorial content
• Ebooks, guides, white papers, and lead magnets
• Commercial dossiers, presentations, and user panels
• Legal notices adapted to the client's language

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WHY CAN YOU TRUST ME?

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I'm a copywriter, but I'm also an economist.

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I worked in private banking, fund management, and financial consulting for over 20 years.

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24 years, to be exact.

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That's almost a quarter of a century of analyzing from the inside how customers think about these products and services.

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Now I apply that knowledge to my writing, because when it comes to finance, I don't write from hearsay.

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WHAT MY CUSTOMERS GET

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Clarity: My job is to make complex things understandable

Rigor: no frills, no noise

Trust: a professional, credible, approachable voice

Differentiation: nothing that sounds like “the same old thing”

Results: more attention, more understanding, more action.

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FAQ

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Do you have financial training, or do you just write about the industry?​
I'm an economist and financial analyst, and I'm aspiring to become a CFA (I'm currently working on level II, and I wish you luck).

I worked in banking, investment funds, and financial consulting for over 20 years.

I know what I'm writing about..

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Can you adapt the tone to suit the audience?​
Of course.

I write for retail and institutional clients and also work in B2B communication.

The tone changes, but the message remains clear and compelling.

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Do you use AI?​
Yes, when it improves efficiency.

But I write every text myself.

Because AI helps you be (much) more productive, but it doesn't replace experience or strategy.

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Do you review already written texts?​
Yes.

I can audit your existing texts to optimize them and improve their effectiveness.

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How much do your services cost?​
It depends on the project, its complexity, and the volume.

If you're interested, I'll make sure to send you a precise quote with no obligation.

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How would you like to work with me?​
Let's talk.

Please send me an email at soy@quiqueserrano.com, and we'll schedule a call or video call.

In less than 30 minutes, I can analyze your case and you'll have a clear idea of what I can offer you.

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SHALL WE GET STARTED?

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If you want texts that clearly explain what you do, connect with your customers, and build trust, I'm here for you.

While you decide, why not subscribe to my newsletter?

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